Dior is popping up all over Mexico, or almost all… Brand enthusiasts can anticipate the holiday season’s festivities with two new pop-up stores in Cancun’s Palacio de Hierro, La Isla Mall and Tulum’s rustic jungle-themed Azulik hotel.
Stoked with Moroccan-inspired accessories from the Dior Cruise 2020 collection by Maria Grazia Chiuri, the Cancun boutique reflects a consistent theme with realistic 3-D animal sculpture, while the Zak Ik boutique in Tulum features an additional exclusive “J’adior Tulum” capsule collection.
The lush Tulum space features clothing and accessories including a locale-specific version of Dior’s Book Tote, Mitzah scarves, a selection of striped swimwear and is fitted with a plethora of greenery, constructed woven walls and painted windows – showcasing standout pieces from the Cruise 2020 collection and accenting Mexico’s impressive natural landscape through its design.
In celebration of its opening, the Zak Ik boutique hosted VIP guests at the eccentric Azulik hotel KinToh restaurant – whose architecture blends seamlessly into the surrounding nature. The night spent socializing, drinking, and dining, closed with a live set by DJ Mada.
Dior’s unveiling of both boutiques, strategically located on their side of the Riviera Maya is no coincidence, and is part of creative director, Maria Grazia Chiuri’s effort to cultivate dialogue between the two extraordinarily cosmopolitan cities in celebration of its elegance and excellence. She has also expressed how the North American country has fascinated and inspired her through its natural landscapes, cultural tradition, artistic influence and exceptional architecture.
Realizing the great potential of Mexico’s luxury market, Dior aims to strengthen its positioning and has previously opened two stand-alone stores in Artz Pedregal shopping mall. With a specialized boutique for men and another for women, the Louis Vuitton-owned brand has been actively investing in the region since October this year.