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Since its foundation in 1918 by Georges Schaeren, Mido has been a mainstay in Swiss watchmaking and, today, continues to create well-regarded timepieces from its facilities based in the town of Le Locle in the Swiss Jura Mountains. The name Mido means “I measure” and comes from the Spanish words, ‘Yo Mido’ and in 1959, the brand created one of its biggest successes, which is the Commander range.
Mido launches the Commander Big Date, a limited edition run of only 1,959 pieces to celebrate the Commander series’ 60th anniversary. The number was chosen as the series was born in 1959. To differentiate the timepiece, the watch prominently displays the wide polished and sandblasted date aperture at 6 o’clock. This display sits atop the fine sunray satin-finished grey dial that contrasts perfectly with the watch’s polished bezel. At 12 o’clock is the 60 numeral emblazoned to remind us of the anniversary and the significance of the watch. Hints of red on the dial, the seconds hand and the strap act to catch the eye and enhances the retro-sporty appeal of the watch.
The Commander Big Date 60th Anniversary is powered by the Mido-developed exclusive automatic movement that was developed by ETA for the brand, on the occassion of its 100th anniversary. The watch can impressively remain powered up to 80 hours. Each of the 1,959 pieces limited edition watches comes engraved, on its caseback with its respective serial number and is presented in a special box with a limited edition certificate.
Movement Automatic Mido Calibre 80, instant large aperture date; 80-hour power reserve
Case 42mm in steel; Water-resistant to 50m
Strap Black semi-matt embossed leather with red stitching and steel folding clasp